From day one, we've pushed the possibilities of mobile technology, driven by the belief that these newfangled gadgets add immeasurably to urban exploration and team building. Way back in 2001, when the phones were as big as toasters, we coded one of the first pieces of software to route people through a city on cellphones, using WAP (Wireless Application Protocol). Since then, we've continued to build our own software—a fact we're really proud of.
When you've got 2000 players in a conference room in Vegas—all about to hit "Go" on their phones—you can be confident it'll work, because we made it ourselves. Having in-house technology is one of the main reasons we've been around for so long and run so many successful and amazing events.
Having run thousands of games for over half a million people, we've just about seen it all. We've taken all that experience and used it to create games that work in our designated game spaces. As long as players keep their phones out of the hotel pool and stay in the game space, we're confident all will go according to plan. We make it that simple.
Technology for its own sake is not what we're about. The magic of The Go Game is what happens between players and teams. Usually, participants aren't aware of the level of technological sophistication that's routing them through their game. And that's how it should be. Players should spend their time and energy exploring their environments, discovering and revealing their hidden talents, and making memories. You know—playing. Let's save getting sucked into a tiny screen and spending time continually re-launching software for the real world.
We've created games on a host of devices, integrating a wide variety of functionality. From the first phone with an integrated camera to experimental wearable tech, we've played with, created content for it and made it all come to life though the magic of The Go Game!
In 2013, we re-built our game platform from the ground up in order to incorporate features and functionality that we dreamed up over the last 12 years of real-world gaming. Our new platform is called "Breadcrumb," and it now powers The Go Game. Built with the Django and Ember frameworks, our powerful suite of web applications allows us to do some really cool stuff. We leverage all the bells and whistles of a native mobile app from within the browser, making our software cross-platform and easy to update.
For starters, we can scale games to massive proportions. 100,000 players? No sweat. Instant uploading of media, location awareness—so teams can move about the game zones more serendipitously—and an open API to integrate with other applications.